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008    100414s2011    si a    ob    001 0 eng d 
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020    9780470826324 
020    0470826320 
020    1283175061 
020    9781283175067 
020    9786613175069 
020    6613175064 
020    0470826312 
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024 8  9786613175069 
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043    a-ii--- 
049    INap 
082 04 339.470954 
082 04 339.470954|222 
099    eBook O’Reilly for Public Libraries 
100 1  Sinha, Dheeraj. 
245 10 Consumer India :|binside the Indian mind and wallet /
       |cDheeraj Sinha.|h[O'Reilly electronic resource] 
260    Singapore ;|aHoboken, NJ :|bJohn Wiley & Sons (Asia),
       |c2011. 
300    1 online resource (xiv, 192 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references and index. 
505 00 |tTitle --|tForeword --|tIntroduction --|g1.|t: 
       Transforming the Karma --|g2.|t: The Currency of Emotion -
       -|g3.|t: Beauty in Action --|g4.|t: Masala Media --|g5.|t:
       Meaningful Technology --|g6.|t: Branding the Bazaar --|g7.
       |t: Youth versus Youthful --|g8.|t: Seamless Savitris --
       |g9.|t: Small is Big --|g10.|t: Three Generations, One Big
       Market --|tNotes. 
520    A richly insightful account of one of the most significant
       transformations in the world today. Dheeraj Sinha's 
       intelligence vividly illuminates the intersection of 
       culture and commerce in New India. Adam Morgan. Founder. 
       eatbigfish. Among the many books I have read on the 
       cultural evolution taking place in India, this is perhaps 
       the most insightful. It does not just map mindset changes;
       it does so with the certainty of a person who has lived 
       the changes as much as he has witnessed them. Every 
       marketeer should keep this book on his office desk as a 
       ready reckoner. Ranjan Kapur. Country Manager. 
546    English. 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Consumption (Economics)|zIndia. 
650  7 Consumption (Economics)|2fast 
650  7 Economic history|2fast 
650  7 Social conditions|2fast 
651  0 India|xEconomic conditions. 
651  0 India|xSocial conditions. 
651  6 Inde|xConditions économiques. 
651  6 Inde|xConditions sociales. 
651  7 India|2fast|1https://id.oclc.org/worldcat/entity/
       E39PBJmdx47cDXrRhBXHtbvPwC 
776 08 |iPrint version:|z9786613175069 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780470826324/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    Askews and Holts Library Services|bASKH|nAH21619511 
938    Coutts Information Services|bCOUT|n18233566 
938    ProQuest Ebook Central|bEBLB|nEBL4028327 
938    ebrary|bEBRY|nebr10484849 
938    ProQuest MyiLibrary Digital eBook Collection|bIDEB|n317506
938    Internet Archive|bINAR|nconsumerindiains0000sinh 
994    92|bJFN