| Description |
1 online resource (xiv, 192 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Title -- Foreword -- Introduction -- 1. : Transforming the Karma -- 2. : The Currency of Emotion -- 3. : Beauty in Action -- 4. : Masala Media -- 5. : Meaningful Technology -- 6. : Branding the Bazaar -- 7. : Youth versus Youthful -- 8. : Seamless Savitris -- 9. : Small is Big -- 10. : Three Generations, One Big Market -- Notes. |
| Summary |
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan. Founder. eatbigfish. Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur. Country Manager. |
| Language |
English. |
| Subject |
Consumption (Economics) -- India.
|
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India -- Economic conditions.
|
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India -- Social conditions.
|
|
Inde -- Conditions économiques. |
|
Inde -- Conditions sociales. |
|
Consumption (Economics) |
|
Economic history |
|
Social conditions |
|
India |
| Other Form: |
Print version: 9786613175069 |
| ISBN |
9780470824658 (pbk.) |
|
0470824654 (pbk.) |
|
9780470826324 |
|
0470826320 |
|
1283175061 |
|
9781283175067 |
|
9786613175069 |
|
6613175064 |
|
0470826312 |
|
9780470826317 |
| Standard No. |
9786613175069 |
|
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