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Title Packaging : the science of temptation. [Kanopy electronic resource]

Publication Info. [San Francisco, California, USA] : Kanopy Streaming, 2014.
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Description 1 online resource (1 video file, 20 min.) : digital, stereo., sound, color
video file MPEG-4 Flash
Event Originally produced by Marcom Projects in 2001.
Summary Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products - it creates them. Discover that for many products, the package IS the product.
Original Version Originally produced [S.l., Learning Seed ; Eight Mile Plains, Qld. : Marcom Projects [distributor], c2001, 2007.
System Details Mode of access: World Wide Web.
Subject Packaging -- Social aspects -- United States.
Advertising -- United States -- Psychological aspects.
Consumner behaviour.
Added Author Kanopy (Firm)
Added Title Science of temptation
Music No. 1055211 Kanopy
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