| Description |
1 online resource (1 audio file) |
| Note |
Unabridged. |
| Performer |
Read by Dave Courvoisier. |
| Summary |
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why 'very good' does not equal 'magnetic'; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage). |
| Subject |
Demand (Economic theory)
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Supply and demand.
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Consumption (Economics)
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Consumers -- Attitudes.
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Demande (Théorie économique) |
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Offre et demande. |
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Consommateurs -- Attitudes. |
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Consumers -- Attitudes. |
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Consumption (Economics) |
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Demand (Economic theory) |
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Supply and demand. |
| Genre |
Downloadable audio books. |
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Audiobooks.
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Audiobooks.
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Livres audio.
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| Added Author |
Weber, Karl, 1953-
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Courvoisier, Dave. Narrator.
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| Other Form: |
Print version: Slywotzky, Adrian J. Demand. New York : Crown Business, ©2011 9780307887320 (DLC) 2011009633 |
| ISBN |
9781611746525 (electronic audio bk.) |
|
1611746523 (electronic audio bk.) |
| Music No. |
Z100020654 Recorded Books |
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