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Author Yarrow, Kit, 1958-

Title Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.

Edition First edition.
Publication Info. San Francisco, CA : Jossey-Bass, A wiley Brand, [2014]
Location Call No. Status
 95th Street Adult Nonfiction  339.47019 YAR    Trace2
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Description x, 214 pages ; 24 cm
Bibliography Includes bibliographical references (pages 179-197) and index.
Contents Part one, The new consumer mind: Rewired brains -- Isolation and individualism -- Intensified emotions. Part two, Strategies to connect with today's new consumer: Technovation -- The real deal -- Involvement -- Intensity.
Summary A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.
Subject Consumer behavior.
Consumers -- Psychology.
Consumption (Economics) -- Psychological aspects.
ISBN 9781118647684 (cloth)
1118647688 (cloth)
Standard No. 40023529844
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