Description |
1 online resource (1 video file, 20 min.) : digital, stereo., sound, color |
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digital |
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video file MPEG-4 Flash |
Event |
Originally produced by Marcom Projects in 2001. |
Summary |
Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products - it creates them. Discover that for many products, the package IS the product. |
Original Version |
Originally produced [S.l., Learning Seed ; Eight Mile Plains, Qld. : Marcom Projects [distributor], c2001, 2007. |
System Details |
Mode of access: World Wide Web. |
Subject |
Packaging -- Social aspects -- United States.
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Advertising -- United States -- Psychological aspects.
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Consumner behaviour.
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Added Author |
Kanopy (Firm)
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Added Title |
Science of temptation |
Music No. |
1055211 Kanopy |
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