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Author Solomon, Michael R.

Title Let their mouseclicks do the walking : how consumers use the internet to shop / Michael Solomon. [O'Reilly electronic resource]

Imprint Upper Saddle River, N.J. : FTPress Delivers, 2011.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3155498~S1
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Description 1 online resource ([4] pages).
Series FT Press Delivers elements
FT Press Delivers elements.
Summary This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the "cybermediaries": how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently....
Subject Consumer behavior.
Consumers -- Attitudes.
Consommateurs -- Comportement.
Consommateurs -- Attitudes.
Consumer behavior
Consumers -- Attitudes
Added Author Solomon, Michael R. Truth about what customers want.
ISBN 9780132609753 (electronic bk.)
0132609754 (electronic bk.)
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