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Author Slywotzky, Adrian J.

Title Demand: creating what people love before they know they want it [Hoopla electronic resource] / Adrian J. Slywotzky ; with Karl Weber.

Edition Unabridged.
Imprint [United States] : HighBridge, a division of Recorded Books : Made available through hoopla, 2011.
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Description 1 online resource (1 audio file (11hr., 45 min.)) : digital.
Access Digital content provided by hoopla.
Cast Read by Karl Weber.
Summary In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
System Details Mode of access: World Wide Web.
Subject Demand (Economic theory) -- Sound recordings.
Supply and demand. -- Sound recordings.
Consumption (Economics) -- Sound recordings.
Consumers -- Attitudes. -- Sound recordings.
Added Author Weber, Karl, 1953-
Courvoisier, Dave. Narrator.
hoopla digital.
ISBN 9781611746525 (sound recording : hoopla Audio Book)
1611746523 (sound recording : hoopla Audio Book)
Music No. MWT11418438
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