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Title Best customers : demographics of consumer demand / by the Editors of New Strategist Press.

Edition 12th edition.
Publication Info. East Patchogue, New York: NEW STRATEGIST, [2018].
Location Call No. Status
 Nichols Adult Nonfiction  658.834 BES    AVAILABLE
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Description xiv, 795 pages : illustrations ; 26 cm
Summary "Based on data from the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey, [this book] reveals who the best and biggest customers are for hundreds of individual products and services... [It] analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of most educated household member. It identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers)... New Strategist has calculated the indexes and market shares to reveal trends. Text accompanies each table that identifies the best and biggest customers, analyzes spending patterns, describes spending trends for the product over the past few years, and products future trends based on the nation's changing demographics."--Introduction, pages 1-2.
Note Includes index.
Subject Consumers -- United States -- Statistics.
Consumer behavior -- United States -- Statistics.
Consumer goods -- United States -- Statistics.
Consumption (Economics) -- United States -- Statistics.
Genre Statistics.
Added Title Be$t customers
ISBN 9781937737399 (hardcover)
193773739X (hardcover)
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