| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
The first book to market on the hottest topic on the web<br /> <br />Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. <br /><br /> Includes :<br /> Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook<br /> Building a loyal community who will keep coming back and buying from you<br /> How to offer superb customer service to your social media consumers<br /> Developing new product especially for this new environment <br /> Measuring your ROI <br /> |
| Contents |
INTRODUCTION: THE DEATH OF ATTENTION -- 1. : WELCOME TO SOCIAL COMMERCE -- 2. : DIVING IN -- 3. : GETTING NEW CUSTOMERS IN THE SOCIAL MEDIA AGE -- 4. : SUBTLE SELLING -- 5. : CUSTOMERS AND BEYOND -- THE DIFFERENT COMMUNITIES YOU CAN TALK TO -- 6. : BUILDING A COMMUNITY -- 7. : NEW PRODUCT DEVELOPMENT AND CUSTOMER SERVICE -- 8. : MARKETING COMMUNICATIONS -- 9. : SHOW ME THE MONEY -- MEASURING ROI -- POSTSCRIPT. |
| Subject |
Electronic commerce -- Social aspects.
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Internet marketing -- Social aspects.
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Customer clubs.
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Cooperative societies.
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Consumer cooperatives.
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Online social networks.
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Social media.
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Social Media |
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Commerce électronique -- Aspect social. |
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Marketing sur Internet -- Aspect social. |
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Clubs de gros (Marketing) |
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Coopératives. |
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Coopératives de consommation. |
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Réseaux sociaux (Internet) |
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Médias sociaux. |
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social media. |
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Business and Management. |
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Consumer cooperatives |
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Cooperative societies |
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Customer clubs |
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Electronic commerce -- Social aspects |
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Online social networks |
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Social media |
| Other Form: |
Print version: 9786613432162 (DLC) 2011044312 |
| ISBN |
9780857082411 (Paper) |
|
0857082418 (Paper) |
|
1283432161 |
|
9781283432160 |
|
9780857082541 (electronic bk.) |
|
085708254X (electronic bk.) |
|
9780857082534 |
|
0857082531 |
|
9780857082558 |
|
0857082558 |
| Standard No. |
9786613432162 |
| Music No. |
EB00064743 Recorded Books |
|
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