How this book will help you grow your business -- Targeting : who should you talk to? -- Discover : what should you talk to customers about? -- Locate : how do you find them? -- Budget : how much do you spend? -- Yardsticks : how do you measure what works and doesn't? -- Optimize : how do you do more of what works and less of what doesn't? -- The future.
Performer
Read by Steve Kramer.
Reproduction
Electronic reproduction. New York Books on Tape 2012 Available via World Wide Web.