| Description |
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color |
|
digital |
|
video file MPEG-4 Flash |
| Event |
Originally produced by Edith Cowan University in 2012. |
| Summary |
A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes. |
| Original Version |
Originally produced Perth, Edith Cowan University, 2012. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Consumers -- Research.
|
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Consumer behavior -- Research.
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Marketing research.
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| Added Author |
Crewes, David.
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Kanopy (Firm)
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| Music No. |
1068943 Kanopy |
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