| Description |
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color |
|
digital |
|
video file MPEG-4 Flash |
| Event |
Originally produced by Edith Cowan University in 2012. |
| Summary |
A video from ECU’s archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David Crewes. |
| Original Version |
Originally produced Perth, Edith Cowan University, 2012. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Consumers -- Research.
|
|
Consumer behavior -- Research.
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Marketing research.
|
| Added Author |
Crewes, David.
|
|
Kanopy (Firm)
|
| Music No. |
1068931 Kanopy |
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