| Description |
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color |
|
digital |
|
video file MPEG-4 Flash |
| Event |
Originally produced by Edith Cowan University in 2012. |
| Summary |
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes. |
| Original Version |
Originally produced Perth, Edith Cowan University, 2012. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Consumers -- Research.
|
|
Consumer behavior -- Research.
|
|
Marketing research.
|
| Added Author |
Crewes, David.
|
|
Kanopy (Firm)
|
| Music No. |
1068937 Kanopy |
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