Description |
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color |
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digital |
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video file MPEG-4 Flash |
Event |
Originally produced by Edith Cowan University in 2012. |
Summary |
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes. |
Original Version |
Originally produced Perth, Edith Cowan University, 2012. |
System Details |
Mode of access: World Wide Web. |
Subject |
Consumers -- Research.
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Consumer behavior -- Research.
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Marketing research.
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Added Author |
Crewes, David.
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Kanopy (Firm)
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Music No. |
1068935 Kanopy |
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