LEADER 00000cam a2200469Mu 4500 
003    OCoLC 
005    20240129213017.0 
006    m        d         
007    cr |n||||||||| 
008    201111s2008    xx      o     ||| 0 und d 
020    9781136368394 
020    1136368396 
029 1  AU@|b000068856571 
035    (OCoLC)1224938692 
040    VT2|beng|cVT2|dTOH|dOCLCO|dOCLCQ|dOCLCO 
049    INap 
082 04 658.4/560681 
082 04 658.4/560681|qOCoLC|222/eng/20230216 
099    eBook O'Reilly for Public Librairies 
100 1  Breining, M. Theresa. 
245 10 Return on Investment in Meetings and Events|h[electronic 
       resource] /|cM. Theresa Breining.|h[O'Reilly electronic 
       resource] 
260    [S.l.] :|bRoutledge,|c2008. 
300    1 online resource 
500    Title from content provider. 
520    The Phillips ROI Methodology™ utilizes five levels of 
       evaluation, which are essential in determining the return 
       on investment. At Level 1 - Reaction and Planned Action, 
       attendee and stakeholder satisfaction from the meeting can
       be measured. Almost all organizations evaluate at Level 1,
       usually with a generic, end-of-meeting questionnaire. 
       While this level of evaluation is important as a 
       "stakeholder" satisfaction measure, a favorable reaction 
       does not ensure that attendees have acquired new skills, 
       knowledge, opinions or attitudes from the meeting. At 
       Level 2 - Learning, measurements focus on what 
       participants learned during the meeting using tests, skill
       practices, role-plays, simulations, group evaluations, and
       other assessment tools. A learning check is helpful to 
       ensure that attendees have absorbed the meeting material 
       or messages and know how to use or apply it properly. It 
       is also important at this level to determine the quantity 
       and quality of new professional contacts acquired and 
       whether existing professional contacts were strengthened 
       due to the meeting. However, a positive measure at this 
       level is no guarantee that what was learned or whether the
       professional contacts acquired will be used on the job. At
       Level 3 - Job Applications, a variety of follow-up methods
       can be used to determine if attendees applied on the job 
       what they learned or acquired at the meeting. The 
       frequency and use of skills are important measures at 
       Level 3. While Level 3 evaluations are important to gauge 
       the success of the meeting, it still does not guarantee 
       that there will be a positive business impact in the 
       organization or for the attendee. At Level 4 - Business 
       Results, the measurement focuses on the actual business 
       results achieved by meeting participants as they 
       successfully apply the meeting material or messages. 
       Typical Level 4 measures include output, sales, quality, 
       costs, time and customer satisfaction. Although the 
       meeting may produce a measurable business impact, there is
       still a concern that the meeting may cost too much. At 
       Level 5 - Return on Investment, this ultimate level of 
       measurement compares the monetary benefits from the 
       meeting with the fully-loaded meeting costs as expressed 
       in the ROI formula. All levels of evaluation must be 
       conducted in order to determine the ROI of a meeting or 
       event. The data collected should show a chain of impact 
       occurring through the levels as the skills and knowledge 
       learned (Level 2) are applied on the job (... 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Business meetings|xEvaluation. 
650  0 Rate of return. 
650  0 Seminars|xEvaluation. 
650  0 Congresses and conventions|xEvaluation. 
650  0 Special events|xEvaluation. 
650  0 Trade shows|xEvaluation. 
650  6 Réunions d'affaires|xÉvaluation. 
650  6 Taux de rendement. 
650  6 Séminaires (Groupes de travail)|xÉvaluation. 
650  6 Congrès et conférences|xÉvaluation. 
650  6 Événements spéciaux|xÉvaluation. 
650  6 Salons professionnels|xÉvaluation. 
650  7 Rate of return|2fast 
650  7 Congresses and conventions|xEvaluation|2fast 
700 1  Phillips, Jack J. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780750683388/?ar
       |zAvailable on O'Reilly for Public Libraries 
994    92|bJFN