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LEADER 00000cam a2200745 i 4500
003 OCoLC
005 20240129213017.0
006 m o d
007 cr cnu---unuuu
008 191018s2020 nju ob 001 0 eng
010 2019046228
015 GBC013558|2bnb
016 7 019690884|2Uk
019 1147803025|a1225073494|a1273939698
020 9781119620037|q(electronic book)
020 1119620031|q(electronic book)
020 9781119620020|q(electronic book)
020 1119620023|q(electronic book)
020 |q(paperback)
029 1 UKMGB|b019690884
029 1 AU@|b000068856879
029 1 AU@|b000066602206
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037 9781119620020|bWiley
040 DLC|beng|erda|epn|cDLC|dOCLCO|dOCLCF|dYDX|dUKMGB|dEBLCP
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042 pcc
043 n-us---
049 INap
082 00 307.76072/073
082 00 307.76072/073|223
099 eBook O'Reilly for Public Libraries
245 00 Elevate the debate :|ba multi-layered approach to
communicating your research /|cedited by Jonathan
Schwabish.|h[O'Reilly electronic resource]
250 First edition.
264 1 Hoboken, New Jersey :|bJohn Wiley & Sons, Inc.,|c[2020]
300 1 online resource
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
504 Includes bibliographical references and index.
505 0 Acknowledgments -- Preface -- Chapter 1 Why Research Needs
a Big Audience -- Now more than ever, experts need to go
further to bring their evidence-based insights to
decisionmakers and influencers -- Case Study : Creating a
range of products to reach different audiences -- Chapter
2 Developing an Audience Outreach Strategy -- One audience
may need a nuanced, thorough analysis of the data and
methods; another may need the punchline; and another the
most important, bottom-line numbers or facts -- Case Study
: Targeting your outreach efforts to different audiences -
- Chapter 3 An Introduction to Visualizing Your Research -
- Be purposeful about what you include in your graphs and
charts so they best serve the needs of your reader and the
message you want to convey -- Case Study : Readers devour
an easily digestible data visualization -- Chapter 4
Better Presentations : More Effective Speaking -- A
presentation is a fundamentally different form of
communication than a written report -- Case Study : Using
the power of storytelling to communicate your message --
Chapter 5 How to Blog about Your Findings -- By distilling
and repackaging your message, you can make that work more
appealing to and digestible for broader audiences -- Case
Study : Writing timely and accessible blog posts --
Chapter 6 Working with the Media to Increase Your Impact -
- Make an interview more than a one-time event; use it to
cultivate a relationship with the media so you can be a
resource in the future -- Case Study : Quick responses to
policy proposals pay off for elite media cultivation --
Chapter 7 Social Media Can Build Audiences That Matter --
Social media platforms can give you the opportunity to
connect and converse with new and influential audiences
around your research in ways that are both intimate and
public -- Case Study : Leveraging Twitter to benefit your
research -- Chapter 8 Putting It All Together to Make a
Difference -- If you don't have a plan or a tangible
impact in mind, then you risk your work going unnoticed by
the people best positioned to act on it -- Case Study :
Developing structures and processes for a robust
communications team -- Bibliography -- About the
Contributors -- Index.
520 "Many researchers and scholars resist the idea of
developing a communication strategy, either thinking that
someone else will do it, their work will be naturally
discovered, or that it doesn't matter. Developing a
communication strategy--and implementing that strategy--
recognizes the importance of making research accessible to
a wider audience, decision makers, and policymakers--even
the public. Elevate the Debate will help researchers of
all types more effectively communicate their work. Elevate
the Debate is written in a practical voice and provides a
starting roadmap for researchers and organizations
interested in helping their research have a greater
impact. In this book, readers will learn practical
strategies and skills that will enable them to communicate
their work to their desired audiences"--|cProvided by
publisher.
588 0 Online resource; title from digital title page (viewed on
February 21, 2020).
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Sociology, Urban|xResearch|zUnited States.
650 0 Urban policy|xResearch|zUnited States.
650 0 Communication in city planning|zUnited States.
650 6 Sociologie urbaine|xRecherche|zÉtats-Unis.
650 6 Politique urbaine|xRecherche|zÉtats-Unis.
650 6 Communication en urbanisme|zÉtats-Unis.
650 7 Communication in city planning|2fast
650 7 Sociology, Urban|xResearch|2fast
650 7 Urban policy|xResearch|2fast
650 7 Kommunikationsstrategie|2gnd
650 7 Wissenschaftskommunikation|2gnd
651 7 United States|2fast
700 1 Schwabish, Jonathan A.,|eeditor.
776 08 |iPrint version:|tElevate the debate.|bFirst edition.
|dHoboken, New Jersey : John Wiley & Sons, Inc., [2020]
|z9781119620013|w(DLC) 2019046227
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9781119620013/?ar
|zAvailable on O'Reilly for Public Libraries
938 ProQuest Ebook Central|bEBLB|nEBL6037682
938 EBSCOhost|bEBSC|n2370031
938 YBP Library Services|bYANK|n301100277
938 YBP Library Services|bYANK|n16648219
938 Askews and Holts Library Services|bASKH|nAH36514580
994 92|bJFN