| Description |
viii, 242 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 213-234) and index. |
| Summary |
"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"-- Provided by publisher. |
| Subject |
Authorship -- Handbooks, manuals, etc.
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Communication -- Handbooks, manuals, etc.
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| Added Author |
Lasky-Fink, Jessica, author.
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| ISBN |
9780593187487 (hardcover) |
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