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008    140819p20142006cau077        o   vleng d 
028 52 1116232|bKanopy 
035    (OCoLC)897773932 
040    UtOrBLW|beng|erda|cUtOrBLW 
043    f-et--- 
099    Streaming Video Kanopy 
245 00 Black gold.|h[Kanopy electronic resource] 
264  1 [San Francisco, California, USA] :|bKanopy Streaming,
       |c2014. 
300    1 online resource (1 video file, approximately 77 min.) :
       |bdigital, .flv file, sound 
336    two-dimensional moving image|btdi|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital 
347    video file|bMPEG-4|bFlash 
500    Title from title frames. 
518    Originally produced by California Newsreel in 2006. 
520    Black gold asks us 'to wake up and smell the coffee,' to 
       face the unjust conditions under which our favorite drink 
       is produced and to decide what we can do about it. The 
       film traces the tangled trail from the two billion cups of
       coffee consumed each day back to the coffee farmers who 
       produce the beans. In particular, It follows Tadesse 
       Meskela as he tries to get a living wage for the 70,000 
       Ethiopian coffee farmers he represents. In the process 
       Black gold provides the most in-depth study of any 
       commodity on film today and offers a compelling 
       introduction to the 'fair trade' movement galvanizing 
       consumers around the globe. After oil, coffee is the most 
       actively traded commodity in the world with {dollar}80 
       billion dollars in retail sales. But farmers make as 
       little as three cents for every cup of coffee sold in the 
       U.S. or Europe. Most of the rest of the money goes to the 
       middlemen, especially the four giant food conglomerates 
       which control the coffee market. Black gold sits in on the
       coffee auctions in Addis Ababa, London and New York where 
       the fate of the coffee growing nations is decided. In 
       Ethiopia, for example, 15,000,000 people are dependent on 
       the coffee industry; 67% of its foreign trade is in 
       coffee. Between 2001 and 2003, when the price for coffee 
       hit a 30 year low, farmers could no longer feed themselves,
       famine spread and feeding stations had to be established 
       throughout the coffee region. School teachers went unpaid 
       and many farmers, in desperation, tore out their coffee 
       trees and replanted their hillsides in chat, a narcotic 
       widely used in East Africa. Black gold explains how 
       international commodities markets are rigged against the 
       nations of the global South. Developed countries like the 
       U.S. subsidize agricultural products, flooding the market 
       with low-priced goods, while demanding that poor countries
       remove tariff barriers and open their markets. We watch 
       the 2003 World Trade Organization summit in Cancun 
       collapse as the African, Pacific and Caribbean countries 
       walk out over the demands of the developed nations. 
       Tadesse Meskela, the representative of the Oromia Coffee 
       Farmers Cooperative Union in Southern Ethiopia, seeks to 
       circumvent the global commodity exchanges by tirelessly 
       traveling the world selling premium grade coffee directly 
       to coffee roasters who will pay more for his high grade 
       product and who support the idea of paying farmers a 
       living wage. He returns the profits to the cooperative 
       members who use the extra income to build the schools and 
       infrastructure needed to develop their communities. At the
       Cancun conference, one African delegate explains, "Trade 
       is more important than aid." Seven million Ethiopians are 
       dependent on aid and Africa exports a smaller percentage 
       of world trade today than 20 years ago - only 1%. If that 
       figure only doubled it would represent 70 billion dollars,
       five times the amount of aid the continent receives. The 
       filmmakers of Black gold, brothers Nick and Marc Francis, 
       have said their purpose was to make a film that forced us,
       as Western consumers, to question some of our basic 
       assumptions about our consumer lifestyle and its 
       interaction with the rest of the world. And in so doing, 
       we wanted to challenge the way in which the Western media 
       bombards its audiences with an overload of de-
       contextualized images depicting poverty in Africa with no 
       link to our own lives. After seeing Black gold coffee will
       never taste the same again. A sip of cappuccino will 
       remind viewers of the farmers who grew the beans and of 
       their own power to pressure corporations where it hurts 
       most: the bottom line. The film reminds us that ordinary 
       citizens can influence trade, environmental and human 
       rights policy, voting with their dollars for a more 
       equitable relationship between the global North and South.
       In a unique and collaborative effort, Oxfam America has 
       partnered with California Newsreel to promote Black gold, 
       to provide film viewers with opportunities to learn more 
       about the international coffee crisis, and to take actions
       that address the plight of the impoverished coffee farmers
       in Ethiopia and other coffee-producing countries. 
538    Mode of access: World Wide Web. 
600 10 Meskela, Tadesse. 
650  0 Coffee growers|zEthiopia. 
650  0 Coffee|xEconomic aspects|zEthiopia. 
650  0 Coffee industry|xEmployees|xLabor unions|zEthiopia. 
650  0 Social responsibility of business|zEthiopia. 
650  0 Agriculture|zEthiopia. 
650  0 Documentary films. 
655  7 Documentary films.|2lcgft 
700 1  Francis, Nick,|eproducer,|edirector. 
700 1  Francis, Mark,|eproducer,|edirector. 
710 2  Kanopy (Firm) 
856 40 |uhttps://naperville.kanopy.com/node/116233|zAvailable on 
       Kanopy 
856 42 |zCover Image|uhttps://www.kanopy.com/node/116233/external
       -image