Description |
xiii, 329 pages : illustrations ; 24 cm |
Bibliography |
Includes bibliographical references (pages [277]-315) and index. |
Contents |
Past is prologue -- The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibility -- I, robot? -- Lord of the things -- And then there were none -- Epilogue. |
Summary |
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose. |
Subject |
Choice (Psychology)
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Decision making.
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ISBN |
9780446504102 |
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0446504106 |
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