Title Getting China and India right : strategies for leveraging the world's fastest growing economies for global advantage [Hoopla electronic resource] / Anil K. Gupta, Haiyan Wang.

Edition

Unabridged.

Publication Info.	[United States] : Gildan Media, 2020.
	Made available through hoopla

To Access:
Instantly available on hoopla.
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Bookmark link: https://library.naperville-lib.org:444/record=b2314016~S1

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Description	1 online resource (1 audio file (8hr., 18 min.)) : digital.
	digital digital recording rda
	data file rda
Access	Digital content provided by hoopla.
Cast	Read by Stow Lovejoy.
Summary	This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both provide mega-markets for almost every product and service Both have platforms that will dramatically reduce the company's global cost structure Both have platforms that will significantly boost the company's global technology and innovation base Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
System Details	Mode of access: World Wide Web.
Subject	Globalization.
	Globalization -- Economic aspects -- China.
	Globalization -- Economic aspects -- India.
	International business enterprises -- China -- Management.
	International business enterprises -- China -- Marketing.
	International business enterprises -- India -- Management.
	International business enterprises -- India -- Marketing.
	Investments, Foreign -- China.
	Investments, Foreign -- India.
	Marketing -- China.
	Marketing -- India.
	China -- Commerce.
	India -- Commerce.
Added Author	Gupta, Anil K., 1949-
	Wang, Haiyan
	hoopla digital.
ISBN	9781663704382 (sound recording : hoopla Audio Book)
	1663704384 (sound recording : hoopla Audio Book)
Music No.	MWT13751668

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