LEADER 00000nim a22006015a 4500 
003    MWT 
005    20201123045910.1 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    201120s2020    xxunnn es      i  n eng d 
020    9781663704382 (sound recording : hoopla Audio Book) 
020    1663704384 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       gil_9781663704382_180.jpeg 
028 42 MWT13751668 
037    13751668|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
082 04 338.88851|222 
082 04 658 .0490951|222 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
245 00 Getting China and India right :|bstrategies for leveraging
       the world's fastest growing economies for global advantage
       |h[Hoopla electronic resource] /|cAnil K. Gupta, Haiyan 
       Wang. 
250    Unabridged. 
264  1 [United States] :|bGildan Media,|c2020. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (8hr., 18 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 1  Read by Stow Lovejoy. 
520    This book is the first strategic guide for multi-national 
       corporations (MNCs)who are contemplating expanding into 
       both China and India. Gupta and Wang explain how many MNCs
       view China and India solely from the lens of off-shoring 
       and cost-reduction, and focusing their marketing 
       strategies on only the top 5-10% of the population. This 
       is a missed opportunity. China and India are the only two 
       countries that constitute four realities that are 
       strategically crucial for the global enterprise:    Both 
       provide mega-markets for almost every product and service 
       Both have platforms that will dramatically reduce the 
       company's global cost structure   Both have platforms that
       will significantly boost the company's global technology 
       and innovation base   Both are springboards for the 
       mergence of new fearsome global competitors.   This book 
       aims to shed light on the brutal competition for markets 
       and resources in China and India as well as lays out the 
       strategic action implications for those companies who want
       to emerge as the global players of tomorrow. 
538    Mode of access: World Wide Web. 
650  0 Globalization. 
650  0 Globalization|xEconomic aspects|zChina. 
650  0 Globalization|xEconomic aspects|zIndia. 
650  0 International business enterprises|zChina|xManagement. 
650  0 International business enterprises|zChina|xMarketing. 
650  0 International business enterprises|zIndia|xManagement. 
650  0 International business enterprises|zIndia|xMarketing. 
650  0 Investments, Foreign|zChina. 
650  0 Investments, Foreign|zIndia. 
650  0 Marketing|zChina. 
650  0 Marketing|zIndia. 
651  0 China|xCommerce. 
651  0 India|xCommerce. 
700 1  Gupta, Anil K.,|d1949- 
700 1  Wang, Haiyan 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       13751668?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       gil_9781663704382_180.jpeg