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006    m     o  d         
007    cr unu|||||||| 
008    150505s2014    maua    ob    000 0 eng d 
029 1  AU@|b000066233195 
035    (OCoLC)908405044 
037    CL0500000584|bSafari Books Online 
040    UMI|beng|erda|epn|cUMI|dOCLCF|dCEF|dOCLCO|dOCLCQ|dOCLCO
       |dOCLCL 
043    a-cc--- 
049    INap 
099    eBook O'Reilly for Public Libraries 
100 1  Schotter, Andreas,|eauthor. 
245 10 Protecting intellectual property in China /|cAndreas 
       Schotter, Mary Teagarden.|h[O'Reilly electronic resource] 
264  1 Cambridge, MA :|bMIT,|c2014. 
300    1 online resource (1 volume) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    "Global"--Cover. 
504    Includes bibliographical references. 
520    Intellectual property protection is the No. 1 challenge 
       for multinational corporations operating in China. 
       According to the U.S. government, China accounted for 
       nearly 80% of all IP thefts from U.S.- headquartered 
       organizations in 2013, causing an estimated $300 billion 
       in lost business. For European manufacturers, the loss of 
       IP in China reduced potential profits by 20%. The effects 
       from IP leakage are visible in counterfeited items 
       including toys, luxury goods and automotive and aircraft 
       parts. But IP violations go beyond products. They extend 
       to pirated operational processes and entire business and 
       service models. For many multinational corporations, IP 
       leakage becomes a barrier to integrating Chinese sites and
       partners into global innovation activities. IP leakage 
       frequently occurs through staff transfers or shared 
       practices from foreign multinational corporations to local
       joint ventures or supply chain partners. For 
       multinationals, this type of IP leakage is often a 
       calculated risk worth taking. However, unintended IP 
       leakage can affect a company's reputation and 
       profitability. Even worse, it can create powerful local or
       even global competitors. To learn about how companies are 
       managing the China IP protection challenge, authors 
       Andreas Schotter and Mary Teagarden studied more than 50 
       multinational corporations. They identified nine IP 
       protection practices that companies can use in China. Four
       of the practices are defensive and externally focused; the
       other five are proactive and internal. Together, these 
       practices, which operate on the strategy, legal and 
       business intelligence layers, create what the authors call
       the "IP protection web," which allows corporations to (1) 
       expand faster within China and across other emerging 
       markets; (2) improve performance; and (3) enhance local 
       and global innovativeness. According the authors, most of 
       the companies they studied learned to protect their IP 
       through trial and error - there is no single "best" 
       process or practice. However, the changing composition of 
       IP risk creates a need for ongoing reconfiguration. Indeed,
       as Chinese companies become more skillful at absorbing 
       leaked IP from those employees who formerly worked for 
       international rivals, international companies must develop
       more sophisticated responses and develop new ways to 
       engender loyalty. 
588    Description based on online resource; title from cover 
       page (Safari, viewed April 27, 2015). 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Intellectual property|zChina. 
650  6 Propriété intellectuelle|zChine. 
650  7 Intellectual property|2fast 
651  7 China|2fast|1https://id.oclc.org/worldcat/entity/
       E39PBJcrd4RjtCBk4wfMhTwwG3 
700 1  Teagarden, Mary,|eauthor. 
710 2  Massachusetts Institute of Technology. 
773 0  |tMIT Sloan Management Review.|gResearch feature, June 17,
       2014. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/53863MIT55417/?ar
       |zAvailable on O'Reilly for Public Libraries 
994    92|bJFN