| Description |
1 online resource (xx, 230 pages) : illustrations |
| Note |
Includes index. |
| Summary |
An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their field. |
| Contents |
Why you need a brand -- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition -- what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today. |
| Subject |
Chief executive officers.
|
|
Branding (Marketing)
|
|
Corporate image.
|
|
Leadership.
|
|
Chefs de direction. |
|
Stratégie de marque. |
|
Entreprises -- Image. |
|
Leadership. |
|
branding. |
|
corporate image. |
|
Branding (Marketing) |
|
Chief executive officers |
|
Corporate image |
|
Leadership |
|
Management. |
|
Business & Economics. |
|
Management Styles & Communication. |
| Other Form: |
Print version: 9786613273406 |
| ISBN |
9780071762908 (electronic bk.) |
|
0071762906 (electronic bk.) |
|
1283273403 |
|
9781283273404 |
| Standard No. |
9786613273406 |
|
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