LEADER 00000cim a22006497i 4500 
003    OCoLC 
005    20240129213017.0 
006    m     o  h         
007    sz zunnnnnuneu 
007    cr nnannnuuuuu 
008    220927s2011    xx nnnn o      i  n eng d 
020    9781639291441|q(electronic audio bk.) 
020    163929144X|q(electronic audio bk.) 
029 1  AU@|b000072806893 
035    (OCoLC)1346130115 
037    9781639291441|bO'Reilly Media 
040    ORMDA|beng|erda|epn|cORMDA|dOCLCF|dOCLCO 
049    INap 
082 04 658.4/092 
082 04 658.4/092|223/eng/20220927 
099    eAudiobook O’Reilly for Public Libraries 
100 1  Bates, Suzanne,|eauthor. 
245 10 Discover your CEO brand :|bsecrets to embracing and 
       maximizing your unique value as a leader /|cSuzanne Bates.
       |h[O'Reilly for electronic resources] 
250    [First edition]. 
264  1 [Place of publication not identified] :|bMcGraw Hill-
       Ascent Audio,|c2011. 
300    1 online resource (1 audio file (07 hr., 27 min.)) 
306    072700 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|2rdatr 
347    audio file|2rdaft 
511 0  Read by Donna Postel. 
520    Ride your personal brand to the highest level in your 
       field! "A combination of inspiration and utility. ... A 
       must-read for leaders, entrepreneurs, or anyone who wants 
       to harness the power of their own personal brand."--DONNY 
       DEUTSCH, television host and Chairman, Deutsch Inc. 
       "Discover Your CEO Brand is an exploration into the art 
       and science, heart and soul, and woof and warp of 
       leadership. The examples are compelling, the reasoning 
       impeccable, and the motivation irresistible." -ALAN WEISS,
       Ph. D., author of Million Dollar Consulting and The 
       Consulting Bible "I believe strongly that you cannot 
       become a leader in an organization that operates in 
       contrast to your personal values. With the advice provided
       in Suzanne's book, I am confident readers will find the 
       match that works best for them." -JONATHAN RECKFORD, CEO, 
       Habitat for Humanity International "Whether you are 
       already a famous CEO with a well-established brand or just
       starting to craft that brand and its impact, this book is 
       an excellent resource and guide. Suzanne Bates motivates 
       all CEOs to develop their personal brand and clearly shows
       how to do it." -MARSHA FIRESTONE, Ph. D., founder and 
       President, Women Presidents' Organization "Discover Your 
       CEO Brand is a terrific read that sets out a powerful and 
       compelling roadmap for becoming an effective leader. 
       Filled with engaging examples, it is the quintessential 
       guide to building your personal brand." -ANDREW SOBEL, 
       author of All for One and Clients for Life About the Book 
       Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. 
       Alan Mulally did it at Ford Motor Company. What did these 
       business leaders do exactly? They brought very real, 
       positive change to their organizations by using their 
       unique CEO brand. Now, executive coach Suzanne Bates 
       explains how you can exert the same kind of influence at 
       your company. Discover Your CEO Brand provides the insight,
       knowledge, and tools you need to discover your own 
       personal CEO style and then develop it into a powerful 
       presence that extends beyond your typical spheres of 
       influence. Bates walks you through the process step by 
       step, teaching you ways to increase your visibility and 
       influence by combining traditional self-branding vehicles 
       like PR and face-to-face networking with new social-media 
       platforms, including Facebook, Twitter, and blogs. No two 
       sets of values, principles, vision, and skills-the 
       foundation of every successful CEO brand-are alike. 
       Whether you're a CEO, team leader, or entrepreneur, you 
       need to discover who you are as a leader, what you believe,
       and how that defines you. It's not as apparent as you may 
       think. Applying her years of expertise, Bates takes you 
       deep below the surface to find the powerful leadership 
       brand inside you, so you can: Connect with key audiences 
       Elevate your leader profile Attract and retain the best 
       talent Create business opportunities Shape a high-
       performance culture Drive long-term value within your 
       company It's not about crafting a leadership style out of 
       thin air in order to influence people and "get ahead." 
       It's about discovering your own personal leadership style.
       It's about connecting with others authentically. It's 
       about instituting change that benefits the company and the
       people in it. You're about to head down a road to 
       dramatically improving your organization, your career, and
       your life. Take your first steps with Suzanne Bates and 
       the proven methods she outlines in Discover Your CEO Brand
588 0  Online resource; title from title details screen (O'Reilly,
       viewed September 27, 2022). 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Chief executive officers. 
650  0 Branding (Marketing) 
650  0 Corporate image. 
650  0 Leadership. 
650  6 Chefs de direction. 
650  6 Stratégie de marque. 
650  6 Entreprises|xImage. 
650  6 Leadership. 
650  7 branding.|2aat 
650  7 corporate image.|2aat 
650  7 Branding (Marketing)|2fast 
650  7 Chief executive officers|2fast 
650  7 Corporate image|2fast 
650  7 Leadership|2fast 
655  4 Downloadable audio books. 
655  7 Audiobooks|2fast 
655  7 Audiobooks.|2lcgft 
655  7 Livres audio.|2rvmgf 
700 1  Postel, Donna,|enarrator. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9781639291441/?ar
       |zAvailable on O’Reilly for Public Libraries 
994    92|bJFN