Description |
1 online resource (xx, 230 pages) : illustrations |
Note |
Includes index. |
Summary |
An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their field. |
Contents |
Why you need a brand -- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition -- what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today. |
Subject |
Chief executive officers.
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Branding (Marketing)
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Corporate image.
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Leadership.
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Chefs de direction. |
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Stratégie de marque. |
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Entreprises -- Image. |
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Leadership. |
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branding. |
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corporate image. |
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Branding (Marketing) |
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Chief executive officers |
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Corporate image |
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Leadership |
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Management. |
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Business & Economics. |
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Management Styles & Communication. |
Other Form: |
Print version: 9786613273406 |
ISBN |
9780071762908 (electronic bk.) |
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0071762906 (electronic bk.) |
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1283273403 |
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9781283273404 |
Standard No. |
9786613273406 |
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