| Description |
1 online resource (xiii, 315 pages) |
|
data file |
| Bibliography |
Includes bibliographical references (pages 295-314). |
| Contents |
Introduction -- The Google guys : Sergey Brin ; Larry Page ; The power of partnership ; Networking at its best ; Burning man -- Adult supervision : The collective wisdom of Silicon Valley ; He's been the rock: they've been the rockets ; A man of influence ; Climbing a different kind of mountain -- In the beginning : The ultimate search engine ; Not inventing, but improving upon ; Look around you for inspiration ; How search works ; Platform power ; Open platform -- Google by any other name : A blessed blunder ; From noun to verb ; Playing with the name ; The Google logo ; The Google doodle ; Google zeitgeist -- A company is born : Yahoo! drew the map ; The requisite garage ; The venture capitalists ; The elusive business plan ; Investing in wild ideas ; Good ideas put to good use ; Dealing with dark matter ; Aversion to advertising ; Advertising that delivers results ; Two ways to advertise: AdWords and AdSense ; Extending the Google reach ; The science of advertising ; Google didn't advertise itself -- at first ; Birth of the Google economy -- Going public : "We're different" ; The Dutch auction ; The Playboy interview ; Ten years later -- The vision : Make it useful ; Make it big ; Make it fun ; Don't do evil ; Make it free -- Google culture : New management style ; Ten things Google has found to be true ; Riding the long tail ; 20 percent projects ; Perpetual beta ; Fabled workplace ; An alternative point of view ; Googleplex ; Google in Ireland ; Top ten reasons to work at Google ; The battle for brainpower ; Guarding the secrets -- Google grows up : Conflicts and controversy : Click fraud ; Avoiding -- or not avoiding -- pornography ; Privacy issue ; Advertising products ; Gmail ; Street view ; Can they snoop -- and will they tell? ; Hello, human rights ; The great Chinese firewall ; Principles of freedom ; Copyright infringement; The authors' revolt ; The game-changing settlement ; Lawsuits everywhere ; Google gets an airplane ; Google gets a satellite -- Good citizen Google : Google.org: the philanthropic part ; Google and the environment ; Renewable energy less than coal ; Geothermal power ; Energy from the sea ; Energy-efficient Googleplex -- Google's future : Artificial intelligence ; Onward to Web 3.0 ; Cloud computing ; YouTube ; The Google phone ; White spaces -- The dominant power in the industry? : Google Microsoft, and the Internet civil war ; The battle of Yahoo! ; Gates on Google -- Conclusion : Lessons from Larry and Sergey ; The traits of those who change the world -- Timeline -- Glossary. |
| Summary |
"An up-close look at the people and philosophies behind one of the most important new companies of our time, Google Speaks is an engaging and informative look at one of the most important companies of the twenty-first century. It reveals the amazing story behind Google, a company that in less than 15 years has become a global household name and, in the process, created a new model for corporate responsibility and employee relations. Lowe explores the values that drive Google's founders and discusses how they have created a culture that fosters creativity and fun, while at the same time, keeping Google at the forefront of technology through large, relentless R & D investments and imaginative partnerships with organizations such as NASA. This book also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy."--Jacket |
| Subject |
Brin, Sergey, 1973-
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Page, Larry, 1973-
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Google (Firm)
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Google.
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Brin, Sergey, 1973- |
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Page, Larry, 1973- |
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Google (Firm) |
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Google |
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Computer programmers -- United States -- Biography.
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Businesspeople -- United States -- Biography.
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Internet programming -- United States.
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Web search engines.
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Programmeurs -- États-Unis -- Biographies. |
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Gens d'affaires -- États-Unis -- Biographies. |
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Programmation Internet -- États-Unis. |
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Moteurs de recherche sur Internet. |
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Businesspeople |
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Computer programmers |
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Internet programming |
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Web search engines |
|
United States |
| Genre |
Biographies
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Biographies.
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Biographies.
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| Other Form: |
Print version: Lowe, Janet. Google speaks. Hoboken, N.J. : John Wiley & Sons, ©2009 9780470398548 047039854X (DLC) 2009004121 (OCoLC)268790852 |
| ISBN |
9780470501221 (electronic bk.) |
|
0470501227 (electronic bk.) |
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9780470501245 (electronic bk. ; Adobe Digital Editions) |
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0470501243 (electronic bk. ; Adobe Digital Editions) |
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9780470501238 (electronic bk. ; Mobipocket Reader) |
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0470501235 (electronic bk. ; Mobipocket Reader) |
|
9786612122088 |
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6612122080 |
|
(cloth) |
|
(cloth) |
| Standard No. |
2973203 |
|
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