| Description |
1 online resource (1 volume) : illustrations. |
| Series |
Financial Times essential guides |
|
Financial times essential guides.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover -- The Financial Times Essential Guide to Making Business Presentations -- Contents -- About the author -- Introduction -- Part 1 Planning -- Successful presentations -- Live test -- The power of demonstration -- Classified results -- Engaging the emotions -- The decade's political success story -- In times of war -- The Greeks valued oratory -- Summary -- Why presentations fail -- Does it matter if a presentation fails? -- Check how well you are presenting -- Two common misconceptions -- What does your presentation actually cost? -- The Dirty Dozen -- Summary -- Essential planning: getting started -- The important of your own role -- Elevator Speech -- Beware relying on facts alone -- Four kinds of questions -- Summary -- Deciding what to say -- Five main types of presentation -- Negative elements -- Positive elements -- Filtering the content -- Talk about what you know -- Problem solving -- Brand proposition -- Is there a take-away? -- Summary -- Part 2 Doing it -- Drafting your presentation -- Getting caught out -- 'Say a few words' -- Tale of two talks -- What to talk about -- Write your headline -- Blank page to first draft -- Using stories -- Summary -- Being persuasive -- The purpose of a presentation -- Why delivery is important -- What do people expect from you? -- Seven essentials of persuasion -- AIDA -- Commitment -- Summary -- Using visual aids -- Types of visual aids -- Good enough is not enough -- Projecting slides or film -- Video or film clips -- The visual aids you create -- Use of props -- Summary -- Connecting with the audience -- Seven-point strategy for overcoming nervousness -- How audiences listen -- Power of association -- Overcoming the rejection reflex -- How audiences process information -- How large groups and nations process information -- Dealing with facts -- Why you must be succinct -- Body language. |
|
Unspoken language -- Summary -- Delivering your message -- Power in delivery -- The mind instructs the body -- Appearance and charisma -- Be committed to helping the audience -- The way you sound -- Using a microphone -- Take charge of the platform -- Pitch, pace and pauses -- Involve your audience -- Connecting with the audience -- Gestures and movement -- Presentation essentials -- Summary -- Part 3 Reviewing and coaching -- For experienced presenters -- The ten elements -- Six different kinds of presentation -- The importance of the right language -- How skilful orators stir the emotions -- The emotional journey -- Summary -- Going forward -- Chapter summaries -- Checking your progress -- Spoken summary -- Index. |
| Summary |
The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable. FINANCIAL TIMES ESSENTIAL GUIDES : THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT. |
| Subject |
Business presentations.
|
|
Business presentations -- Design.
|
|
Présentations (Affaires) |
|
Business presentations |
| Added Title |
Guide to making business presentations |
|
Making business presentations |
|
How to deliver a winning message |
| Other Form: |
Print version: Khan-Panni, Phillip. Financial Times essential guide to making business presentations. Harlow, England ; New York : Pearson, ©2012 9780273758525 (DLC) 2011030717 (OCoLC)742306019 |
| ISBN |
9780273758518 (electronic bk.) |
|
0273758519 (electronic bk.) |
|
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