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LEADER 00000cam a2200601 a 4500
001 428738478
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008 090730s2006 caua ob 001 0 eng d
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020 9781590597217
020 1590597214
020 1430202416
020 9781430202417
024 8 9781590597217
029 1 AU@|b000067114130
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049 INap
082 04 338.47004
082 04 338.47004
099 eBook O’Reilly for Public Libraries
100 1 Chapman, Merrill R.,|d1953-|1https://id.oclc.org/worldcat/
entity/E39PCjC4jK9dwj694QdbtmcTf3
245 10 In search of stupidity :|bover 20 years of high-tech
marketing disasters /|cMerrill R. Chapman.|h[O'Reilly
electronic resource]
250 2nd ed.
260 Berkeley, Calif. :|bApress ;|aNew York :|bDistributed to
the Book trade worldwide by Springer-Verlag,|c©2006.
300 1 online resource (xxxii, 373 pages) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 text file
504 Includes bibliographical references (pages 359-360) and
index.
520 In Search of Stupidity: Over Twenty Years of High-Tech
Marketing Disasters, Second Edition is National Lampoon
meets Peter Drucker. It's a funny and well-written
business book that takes a look at some of the most
influential marketing and business philosophies of the
last twenty years. Through the dark glass of hindsight, it
provides an educational and entertaining look at why these
philosophies didn't work for many of the country's largest
and best-known high-tech companies. Marketing wizard
Richard Chapman takes you on a hilarious ride in this book,
which is richly illustrated with cartoons and
reproductions of many of the actual campaigns used at the
time. Filled with personal anecdotes spanning Chapman's
remarkable career (he was present at many now-famous
meetings and events), In Search of Stupidity, Second
Edition examines the best of the worst marketing ideas and
business decisions in the last 20 years of the technology
industry. This second edition includes new chapters on
Google and on how to avoid stupidity, plus the extensive
analyses of all chapters from the first edition. You'll
want to get a copy because it: Features an interesting
preface and interview with Joel Spolsky of "Joel on
Software" Offers practical advice on avoiding PR disaster
Features actual pictures of some of the worst PR and
marketing material ever created Is highly readable and
funny Includes theme-based cartoons for every chapter
542 |fCopyright © 2006 by Merrill R. Chapman|g2007
546 English.
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Computer software industry|xManagement|vCase studies.
650 0 Computer industry|xManagement|vCase studies.
650 0 Business failures|vCase studies.
650 6 Logiciels|xIndustrie|xGestion|vÉtudes de cas.
650 6 Informatique|xIndustrie|xGestion|vÉtudes de cas.
650 7 Business failures|2fast
650 7 Computer industry|xManagement|2fast
650 7 Computer software industry|xManagement|2fast
653 Business
655 7 Case studies|2fast
776 0 |z1590597214
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9781590597217/?ar
|zAvailable on O’Reilly for Public Libraries
994 92|bJFN