Description |
1 online resource (1 sound file) |
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audio file |
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89.98 |
Summary |
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less. |
Subject |
Marketing.
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Management.
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Business cycles.
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Globalization.
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Marketing |
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Marketing. |
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Gestion. |
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Cycles économiques. |
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Mondialisation. |
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marketing. |
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management. |
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globalism. |
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Business cycles. |
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Globalization. |
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Management. |
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Marketing. |
Genre |
Downloadable audio books. |
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Audiobooks.
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Audiobooks.
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Livres audio.
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Added Author |
Kotler, Philip, author.
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Menasche, Steven, narrator.
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ISBN |
9781469066394 |
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1469066394 |
Standard No. |
9781469066394 |
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