LEADER 00000nim a22005295a 4500 003 MWT 005 20200930103621.1 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 180413s2018 xxunnn es i n eng d 020 9781469098494 (sound recording : hoopla Audio Book) 020 1469098490 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ gil_9781469098494_180.jpeg 028 42 MWT12113122 037 12113122|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 082 00 346.7304/82|223 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Lobel, Orly,|eauthor. 245 10 You don't own me :|bhow Mattel v. MGA Entertainment exposed Barbie's dark side|h[Hoopla electronic resource] / |cOrly Lobel. 250 Unabridged. 264 1 [United States] :|bGildan Media,|c2018. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (11hr., 18 min.)) : |bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 1 Read by Karen White. 520 When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all- American Barbie and her defiant, anti-establishment rival- the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas-whether conceived during work hours or on their own time-Lobel's deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property. 538 Mode of access: World Wide Web. 600 10 Bryant, Carter|xTrials, litigation, etc. 610 20 MGA Entertainment (Firm)|xTrials, litigation, etc. 610 20 Mattel, Inc|xTrials, litigation, etc. 650 0 Bratz dolls. 650 0 Barbie dolls. 650 0 Dolls|xLaw and legislation|zUnited States|vCases. 650 0 Intellectual property infringement|xLaw and legislation |zUnited States|vCases. 650 0 Labor contract|zUnited States|vCases. 700 1 White, Karen. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 12113122?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ gil_9781469098494_180.jpeg