Brand name products -- India. : Consumer behaviour and branding : concepts, readings and cases : the Indian context / S. Ramesh Kumar. [O'Reilly electronic resource]
Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.
Brand name products -- United States. : A branded world : [adventures in public relations and the creation of superbrands] [Hoopla electronic resource] / Michael Levine.
Brand name products -- Valuation. : The brand bubble : the looming crisis in brand value and how to avoid it [Hoopla electronic resource].
2020
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Brand name products -- Valuation -- Management. : Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. [O'Reilly electronic resource]
Brand New Heavies (Musical group) : Contemporary musicians. Volume 14 : profiles of the people in music / Suzanne M. Bourgoin, editor.| [Gale electronic resource]
Here are entered works on the practice of sending counterfeit email messages that seem to be from a legitimate establishment in order to entice recipients to supply personal information to a Web site for fraudulent use.
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Brand, Stewart. : Whole Earth : the many lives of Stewart Brand / John Markoff.
Branding (Marketing) -- History. : The brand and its history : trademarks, branding and national identity / edited by Patricio Sáiz, Rafael Castro. [O'Reilly electronic resource]
