Brand revitalization : creating a plan to win
Light, Larry.
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.

Branding strategies for success

[Upper Saddle River, NJ] : FT Press, [2012]

Employer branding for competitive advantage : models and implementation strategies

Boca Raton : CRC Press, 2021.

Employer branding Is the new marketing imperative
Chatterjee, Dipanjan, author.
[Place of publication not identified] : MIT Sloan Management Review, 2022.

Launching & building a brand for dummies
Will, Amy.
Hoboken, NJ : Wiley Publishing, 2022.

Launching & building a brand for dummies
Will, Amy, author.
Old Saybrook : Tantor Media, Inc., 2022.

A master class in brand planning : the timeless works of Stephen King
King, Stephen, 1931-2006.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, ©2007.

New brand leadership : managing at the intersection of globalization, localization, and personalizat
Light, Larry, author.
Old Tappan, New Jersey : Pearson Education, 2015.

Packaging makeovers : graphic redesign for market change
King-Gordon, Stacey.
Gloucester, Mass. : Rockport Publishers, ©2011.

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brand
Light, Larry.
Upper Saddle River, N.J. : Wharton School Pub., ©2009.

Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them
Light, Larry, author.
Old Tappan, New Jersey : Pearson Education, [2016]