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Subjects (1-46 of 46)
Brand name products.
1
2021
Beyond
Galsworthy, John, 1867-1933.
[United States] : Slingshot Books LLC, 2021.
available online
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2
2012
Brand against the machine : how to build your brand, cut through the marketing noise, and stand out
Morgan, John, 1961-
Hoboken, N.J. : John Wiley & Sons, ©2012.
available online
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769189310
3
2012
Brand Bible : the complete guide to building, designing, and sustaining brands
Millman, Debbie.
Beverly, Mass. : Rockport Publishers, [2012]
Location
Call No.
Status
95th Street Adult Nonfiction
658.827 MIL
STAFF PICKS
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sky243420538
4
2012
Brand Bible : the complete guide to building, designing, and sustaining brands
Millman, Debbie.
Beverly, Mass. : Rockport Publishers, ©2012.
available online
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795526435
5
2020
The brand bubble : the looming crisis in brand value and how to avoid it
[United States] : Gildan Media, 2020.
available online
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6
2005
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overv
Neumeier, Marty.
Berkekley, Calif. : New Riders, 2005.
available online
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85872491
7
2019
Brand new name : a proven step-by-step process to create an unforgettable brand name
Miller, Jeremy, 1977- author.
[Vancouver, British Columbia] : Page Two Books, [2019]
Location
Call No.
Status
Nichols Adult Nonfiction
658.827 MIL
AVAILABLE
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sky298197060
8
2011
Brand relevance : making competitors irrelevant
Aaker, David A.
San Francisco, CA : Jossey-Bass, ©2011.
available online
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705929747
9
2016
Brand soul
Salas, Nicolás de, author.
Madrid : LID Editorial Empresarial, [2016]
available online
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10
2011
Brand thinking and other noble pursuits
Millman, Debbie.
New York : Allworth Press, [2011]
Location
Call No.
Status
Nichols Adult Nonfiction
658.827 MIL
DUE 05-19-24
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ocn696099142
11
2012
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the d
Post, Karen.
New York : McGraw-Hill, ©2012.
available online
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775064680
12
2004
Branded customer service : the new competitive edge
Barlow, Janelle, 1943-
San Francisco, CA : Berrett-Koehler, ©2004.
available online
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243594737
13
2007
Branding for dummies
Chiaravalle, Bill.
Hoboken, N.J. : Wiley, ©2007.
available online
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78625311
14
2015
Branding for dummies
Chiaravalle, Bill, author.
Hoboken, NJ : John Wiley & Sons, [2015]
available online
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903658568
15
2005
Branding TV : Principles and Practices.
McDowell, Walter.
Burlington : Elsevier, 2005.
available online
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476002726
16
2012
Customers first : dominate your market by winning them over where it counts the most
Bueno, Bolivar J.
New York : McGraw-Hill, ©2012.
available online
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795007799
17
2003-
Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena.
Murray, Brian H., 1968- author.
New York : Amacom, Sept. 2003.
available online
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468772210
18
2010
Differentiate or die : survival in our ERs of killer competition
Trout, Jack.
[United States] : Blackstone Publishing, 2010.
available online
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19
2020
Financial information and brand value : reflections, challenges and limitations
Ach, Yves-Alain.
London : ISTE, Ltd. ; Hoboken : Wiley, 2020.
available online
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20
2014
Hello, my name is awesome : how to create brand names that stick
Watkins, Alexandra, author.
[United States] : Gildan Media, 2014.
available online
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21
2019
Hello, my name is awesome : how to create brand names that stick
Watkins, Alexandra, author.
[United States] : Berrett-Koehler Publishers, 2019.
available online
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22
2014
Hello, my name is awesome : how to create brand names that stick
Watkins, Alexandra.
Berrett-Koehler Pub., 2014.
available online
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23
2014
Hello, my name is awesome : how to create brand names that stick
Watkins, Alexandra.
San Francisco : Berrett-Koehler Publishers, [2014]
available online
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886106710
24
2019
Hello, my name is awesome : how to create brand names that stick
Watkins, Alexandra, author.
Oakland, CA : Berrett-Koehler Publishers, [2019]
available online
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25
2008
Just good business : the strategic guide to aligning corporate responsibility and brand
McElhaney, Kellie A., 1966-
San Francisco : Berrett-Koehler Publishers, ©2008.
available online
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310425338
26
2019
Kellogg on branding in a hyper-connected world
Hoboken, New Jersey : Wiley, [2019]
Location
Call No.
Status
Nichols Adult Nonfiction
658.827 KEL
DUE 05-22-24
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27
2019
Kellogg on branding in a hyper-connected world
Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
available online
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28
2022
Launching & building a brand for dummies
Will, Amy.
Hoboken, NJ : Wiley Publishing, 2022.
Location
Call No.
Status
95th Street Adult Nonfiction
658.827 WIL
AVAILABLE
Nichols Adult Nonfiction
658.827 WIL
AVAILABLE
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sky304405068
29
2022
Launching & building a brand for dummies
Will, Amy, author.
Old Saybrook : Tantor Media, Inc., 2022.
available online
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30
2020
The little brand book : find your inner influenceHer to work it, own it, bring it
Yap, Kalika, author.
[United States] : HarperAudio, 2020.
available online
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31
2021
Magnetic Stories : Connect with Customers and Engage Employees with Brand Storytelling
Dolan, Gabrielle, author.
Milton Qld : John Wiley & Sons Australia, Ltd, 2021.
available online
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32
2022
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Soechtig, Steven G., author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
available online
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33
2007
A master class in brand planning : the timeless works of Stephen King
King, Stephen, 1931-2006.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, ©2007.
available online
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647782734
34
2015
Mastering the 'name your product category' game
Suarez, Fernando F., author.
Cambridge, MA : MIT, 2015.
available online
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908852535
35
2020
The naming book : 5 steps to creating brand and product names that sell
Flowers, Brad, author.
Irvine, CA : Entrepreneur Press, 2020.
Location
Call No.
Status
Nichols Adult Nonfiction
658.827 FLO
AVAILABLE
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36
2020
The naming book : five steps to creating brand and product names that sell
Flowers, Brad, author.
[United States] : Gildan Media, 2020.
available online
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37
2008
OBD : obsessive branding disorder : [the business of illusion and the illusion of business
Conley, Lucas, author.
[United States] : Gildan Media, 2008.
available online
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38
2013
The Patrón way : from fantasy to fortune, lessons on taking any business from idea to iconic brand :
Edelstein, Ilana.
New York : McGraw-Hill Education, ©2013.
available online
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850605839
39
2014
Pharmacology : recognition of common drugs.
[San Francisco, California, USA] : Kanopy Streaming, 2014.
available online
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40
2009
Primal branding : create zealots for your brand, your company, and your future
Hanlon, Patrick.
[Old Saybrook, Conn.] : Tantor Media, 2009.
available online
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321047569
41
2009
Sandra Lee semi-homemade weeknight wonders : 139 easy fast fix dishes : dinners for every night of t
Lee, Sandra, 1966-
Hoboken, N.J. : John Wiley, 2009.
Location
Call No.
Status
Nichols Adult Nonfiction
641.555 LEE
AVAILABLE
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ocn319497872
42
2010
Semi-homemade : the complete cookbook
Lee, Sandra, 1966-
Hoboken, N.J. : John Wiley in partnership with SL Books, [2010]
Location
Call No.
Status
95th Street Adult Nonfiction
641.5973 LEE
AVAILABLE
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ocn606774359
43
2023
Universal principles of branding : 100 key concepts for defining, building, and delivering brands
Kingsley, Mark (Creative director), author.
Beverly, MA : Rockport Publishers, 2023.
available online
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44
2021
What great brands do : the seven brand-building principles that separate the best from the rest
Yohn, Denise Lee, 1967-
[United States] : Gildan Media, 2021.
available online
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45
2014
What great brands do : the seven brand-building principles that separate the best from the rest
Yohn, Denise Lee, 1967-
San Francisco, CA : Jossey-Bass, A Wiley Brand, [2014]
available online
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855779363
46
2006
Zag : the number-one strategy of high-performance brands : a whiteboard overview
Neumeier, Marty.
Berkeley, Calif. : New Riders, 2006.
available online
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