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092    002.0688|bWIL 
100 1  Willder, Louise,|eauthor. 
245 10 Blurb your enthusiasm :|ban A-Z of literary persuasion /
       |cLouise Willder. 
264  1 London, England :|bOneworld,|c2022. 
300    352 pages :|billustrations ;|c21 cm 
336    text|2rdacontent 
337    unmediated|2rdamedia 
338    volume|2rdacarrier 
504    Includes bibliographical references (pages 339-345). 
505 00 |tIntroduction: 'Wonderful imaginative lying' --|tCover 
       stories: first impressions --|tIn the beginning was the 
       blurb: literary history --|tCracking good copy: writing 
       rules --|tBlurb spotting in the wild: book species --
       |tWild and whirling words: blurbs are us. 
520    "Here is a book about the ways books entice us to read 
       them: their titles, quotes, covers and, above all, blurbs-
       -via authors from Jane Austen to Zadie Smith, writing 
       tricks, classic literature, bonkbusters, plot spoilers and
       publishing secrets. It's nothing less than the inside 
       story of the outside of books. Join Penguin publishing 
       word wizard Louise Willder--five thousand blurbs written, 
       mostly avoiding the phrase 'unputdownable tour-de-force'--
       to discover why we should judge a book by its cover"--
       |cProvied by publisher. 
650  0 Book covers|xHistory. 
650  0 Books|xMarketing|xHistory. 
650  0 Advertising copy|xHistory. 
655  7 Anecdotes.|2lcgft