| Description |
320 pages : illustrations (chiefly color) ; 27 cm |
| Contents |
How to be a graphic designer in the middle of nowhere : an introduction -- How to think with your hands : four decades of notebooks -- How to destroy the world with graphic design : American Institute of Graphic Arts -- How to have an idea : The International Design Center, New York -- How to transcend style : American Center for Design -- How to create identity without a logo : Brooklyn Academy of Music -- How to invent a town that was always there : Celebration, Florida -- How to work for free : Parallax Theater -- How to raise a billion dollars : Princeton University -- How to win a close game : New York Jets -- How to be good : The Good Diner -- How to run a marathon : the Architectural League of New York -- How to avoid the obvious : Minnesota Children's Museum -- How to avoid doomsday : Bulletin of the Atomic Scientists -- How to be fashionably timeless : Saks Fifth Avenue -- How to cross cultures : New York University Abu Dhabi -- How to behave in church : the Cathedral Church of St.John the Divine -- How to disorient an architect : Yale University School of Architecture -- How to put a big sign on a glass building without blocking the view : the New York Times Building -- How to make a museum mad : Museum of Arts and Design -- How to judge a book : covers and jackets -- How to make a mark : logotypes and symbols -- How to squash a vote : the voting booth project -- How to travel through time : Lever House -- How to pack for a long flight : United Airlines -- How to have fun with a brown cardboard box : Nuts.com -- How to shut up and listen : New World Symphony -- How to top the charts : Billboard -- How to convince people : Ted -- How to get where you want to be : New York City Department of Transportation -- How to investigate a murder : a wilderness of error -- How to be who you are : Mohawk Fine Papers -- How to get the passion back : American Institute of Architects -- How to make news : Charlie Rose -- How to set a table : The restaurants of Bobby Flay -- How to survive on an island : Governors Island -- How to design two dozen logos at once : MIT Media Lab -- How to save the world with graphic design : the Robin Hood Foundation's library initiative. |
| Summary |
This is a monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas. |
| Subject |
Bierut, Michael.
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Graphic artists -- United States -- Biography.
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Commercial art.
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Graphic arts.
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| Genre |
Autobiographies.
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Illustrated works.
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| ISBN |
9780062413901 |
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0062413902 |
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