| Description |
1 online resource |
| Series |
A BK business book |
|
BK business book.
|
| Contents |
"We're completely insane, and we need your help!" -- A new kind of start-up -- Progressive sweatshop -- Staffing the social mission -- Money starts talking -- Yo, I'm not your CEO -- The gulf was so wide -- Leading with progressive values -- Unacceptable choices -- The sale agreements -- A thousand cults -- Counterattack -- Pursuing linked prosperity -- Epilogue by Jeff Furman -- Reflection by Anuradha Mittal. |
| Bibliography |
Includes bibliographical references (pages 268-269) and index. |
| Summary |
"For more than three decades, Ben & Jerry's has been committed to an insanely ambitious three-part mission: not just making the world's best ice cream but also supporting progressive causes and sharing its success with all stakeholders--employees, suppliers, distributors, customers, cows, everybody. Living up to these beliefs is fun when you're doing it right, and it creates amazingly loyal customers, but it isn't easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to the mission as the business grew. No other book has explained how the company came to be sold to Unilever, one of the world's biggest corporations. And none has described the unprecedented contract Ben & Jerry's negotiated with Unilever to preserve the three-part mission or the complex working relationship that has allowed the company to pursue that mission on a much larger stage. Brad Edmondson tells the story with a journalist's eye for details, dramatic moments, and memorable characters. Among the dozens of key figures Edmondson interviewed, his most important source was Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and has stayed involved ever since, serving as chairman of the board since 2010. It's a funny, sad, surprising, and ultimately hopeful story."--Publisher's description. |
|
"Ben & Jerry's has always been committed to an insanely ambitious three-part mission: making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry's to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It's a funny, sad, surprising, and ultimately hopeful story."--Publisher's description. |
| Subject |
Ben & Jerry's (Firm)
|
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Ben & Jerry's (Firm) |
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Entrepreneurship.
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Ice cream industry -- United States.
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Social responsibility of business.
|
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Entrepreneuriat. |
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Entreprises -- Responsabilité sociale. |
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entrepreneurs. |
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Entrepreneurship |
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Ice cream industry |
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Social responsibility of business |
|
United States |
| Indexed Term |
BUSINESS & ECONOMICS / General |
|
Economics |
| Other Form: |
Print version: 9781306153874 |
| ISBN |
1306153875 (electronic bk.) |
|
9781306153874 (electronic bk.) |
|
9781609948146 (electronic bk.) |
|
1609948149 (electronic bk.) |
|
9781609948153 (electronic bk.) |
|
1609948157 (electronic bk.) |
| Music No. |
MWT11281978 |
|
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