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Author Halberstam, David.

Title The reckoning [Axis 360 electronic resource] / David Halberstam.

Imprint New York : Open Road Integrated Media, 2012, c1986.
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Description 1 online resource.
Bibliography Includes bibliographical references and index.
Contents Maxwell's warning -- Amaya surveys the oil age -- Detroit's bleak winter of 1982 -- The founder -- The destroyer -- The victor -- The banker -- The turning point -- The crushing of Masuda -- Tough little rich boy -- The whiz kids -- Ford goes public -- The quiet man -- The Gaijin teachers -- The engineer -- The first victory -- Deming finds an audience -- Henry Kaiser tries Detroit -- The organizer -- The Mustang -- The rivals -- The statue -- The boss -- The pioneer -- The liberation of Yukata Katayama -- The Emperor Shioji -- War and oil -- Henry Ford besieged -- The alienated -- Citizen Nader -- Datsun saves -- The struggle at the top -- Big cars again -- A vacancy at Chrysler -- The arrivistes -- Greathouse in Tokyo -- A man of the system -- Hard times come home -- The fall of a free trader -- Amaya ends an era -- The defection of Marvin Runyon -- The hammer and the nail -- A grateful worker -- Bonus time again -- The scion -- The new American hero -- The raiders -- OPEC unravels -- The upstarts -- The jobs depart -- Instant replay : the rise of Korea -- The venerables -- The reckoning -- The past becomes the future.
Summary Told with panoramic detail and gripping insight, The Reckoning is the inside story of automakers Ford and Nissan—and the collapse of America’s industrial supremacy After generations of creating high-quality automotive products, American industrialists began losing ground to the Japanese auto industry in the decades after World War II. David Halberstam, with his signature precision and absorbing narrative style, traces this power shift by delving into the boardrooms and onto the factory floors of the America’s Ford Motor Company and Japan’s Nissan. Different in every way—from their reactions to labor problems to their philosophies and leadership styles—the two companies stand as singular testaments to the challenges brought by the rise of the global economy. With intriguing vignettes about Henry Ford, Lee Iacocca, and other visionary industrial leaders, The Reckoning remains a powerful and enlightening story about manufacturing in the modern age, and how America fell woefully behind. This ebook features an extended biography of David Halberstam.
Subject Automobile industry and trade -- United States.
Automobiles -- United States -- Fuel consumption.
Petroleum industry and trade -- United States.
Energy consumption -- United States.
Automobile industry and trade (OCoLC)fst00822961
Automobiles -- Fuel consumption (OCoLC)fst00823463
Energy consumption (OCoLC)fst00909986
Petroleum industry and trade (OCoLC)fst01059546
United States (OCoLC)fst01204155
Genre Electronic books.
Added Author Baker & Taylor Axis 360
ISBN 9781453286104 (electronic bk.)
1453286101 (electronic bk.)
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