| Description |
1 online resource (1 audio file (9hr., 30 min.)) : digital. |
|
digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Norman Dietz. |
| Summary |
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Automobile industry and trade -- United States.
|
|
New products -- United States.
|
| Added Author |
Dietz, Norman.
|
|
hoopla digital.
|
| ISBN |
9781452622934 (sound recording : hoopla Audio Book) |
|
1452622930 (sound recording : hoopla Audio Book) |
| Music No. |
MWT11106493 |
|
More Resources
