LEADER 00000pam  2200301 i 4500 
003    DLC 
005    20141231195704.0 
008    140401s2014    nyua     b    001 0 eng   
010    2014012283 
020    9781591844730 (hardback) 
040    DLC|beng|erda|cDLC|dGCmBT|dUtOrBLW 
042    pcc 
043    n-us--- 
082 00 338.7/6292220973|223 
092    338.7629222|bROT 
100 1  Rothfeder, Jeffrey. 
245 10 Driving Honda :|binside the world's most innovative car 
       company /|cJeffrey Rothfeder. 
264  1 New York, New York :|bPortfolio/Penguin,|c2014. 
300    viii, 309 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 289-297) and 
       index. 
520    "In recent years Toyota has received more than its fair 
       share of attention for its "lean" manufacturing model, its
       sales triumphs, and its infamous recalls. But when it 
       comes to consistent excellence, archrival Honda is more 
       admirable, and more interesting. Award-winning journalist 
       Jeffrey Rothfeder digs deep into Honda's culture, 
       management, and global strategy to find what makes the 
       company tick. He offers a behind-the-scenes look at its 
       revolutionary factory in Lincoln, Alabama, a paradigm of 
       Honda's unique flexible manufacturing system. At Lincoln, 
       several different types of cars can be produced on a 
       single assembly line any given hour, and the compact plant
       manufactures up to 300,000 vehicles and engines a year, 
       making it one of the world's most productive. Drawing on 
       access to dozens of highlevel Honda executives, Rothfeder 
       identifies the three core principles that every Honda 
       employee shares, and shows how the company's flexible 
       manufacturing model, unique supply chain management 
       techniques, and unorthodox (and contentious) daily 
       brainstorming meetings are just a few keys to its success.
       Rothfeder makes a convincing case that Honda should serve 
       as the model for a manufacturing rebirth in America"--
       |cProvided by publisher. 
610 20 American Honda Motor Company. 
650  0 Automobile industry and trade|xManagement.