LEADER 00000pam 2200301 i 4500 003 DLC 005 20141231195704.0 008 140401s2014 nyua b 001 0 eng 010 2014012283 020 9781591844730 (hardback) 040 DLC|beng|erda|cDLC|dGCmBT|dUtOrBLW 042 pcc 043 n-us--- 082 00 338.7/6292220973|223 092 338.7629222|bROT 100 1 Rothfeder, Jeffrey. 245 10 Driving Honda :|binside the world's most innovative car company /|cJeffrey Rothfeder. 264 1 New York, New York :|bPortfolio/Penguin,|c2014. 300 viii, 309 pages :|billustrations ;|c24 cm 336 text|btxt|2rdacontent 337 unmediated|bn|2rdamedia 338 volume|bnc|2rdacarrier 504 Includes bibliographical references (pages 289-297) and index. 520 "In recent years Toyota has received more than its fair share of attention for its "lean" manufacturing model, its sales triumphs, and its infamous recalls. But when it comes to consistent excellence, archrival Honda is more admirable, and more interesting. Award-winning journalist Jeffrey Rothfeder digs deep into Honda's culture, management, and global strategy to find what makes the company tick. He offers a behind-the-scenes look at its revolutionary factory in Lincoln, Alabama, a paradigm of Honda's unique flexible manufacturing system. At Lincoln, several different types of cars can be produced on a single assembly line any given hour, and the compact plant manufactures up to 300,000 vehicles and engines a year, making it one of the world's most productive. Drawing on access to dozens of highlevel Honda executives, Rothfeder identifies the three core principles that every Honda employee shares, and shows how the company's flexible manufacturing model, unique supply chain management techniques, and unorthodox (and contentious) daily brainstorming meetings are just a few keys to its success. Rothfeder makes a convincing case that Honda should serve as the model for a manufacturing rebirth in America"-- |cProvided by publisher. 610 20 American Honda Motor Company. 650 0 Automobile industry and trade|xManagement.
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