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Author Lutz, Robert A.

Title Car guys vs bean counters: [the battle for the soul of American business] [Hoopla electronic resource] / Bob Lutz.

Edition Unabridged.
Imprint [United States] : Tantor Media, Inc. : Made available through hoopla, 2011.
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Description 1 online resource (1 audio file (9hr., 30 min.)) : digital.
Access Digital content provided by hoopla.
Cast Read by Norman Dietz.
Summary In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.
System Details Mode of access: World Wide Web.
Subject Automobile industry and trade -- United States. -- Sound recordings.
New products -- United States. -- Sound recordings.
Added Author Dietz, Norman.
hoopla digital.
ISBN 9781452622934 (sound recording : hoopla Audio Book)
1452622930 (sound recording : hoopla Audio Book)
Music No. MWT11106493
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