| Description |
1 online resource (290 pages) |
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text file |
| Note |
Includes index. |
| Contents |
Understanding Y; CONTENTS; ACKNOWLEDGEMENTS; PREFACE; CHAPTER 1 The Enigma that is Gen Y; CHAPTER 2 Y the Misunderstanding?; Generation 'Me' narcissists; The 'selfie'; The role of social media; Entitled Millennials; Unreliable young'uns; DisloyaltY; Spoilt rotten; Disrespectful Ys; Lazy leeches; Totally addicted to tech; High maintenance; CHAPTER 3 PsycheY; The Gen Y brain; Gen Y and relationships; Gen Y and mental health; CHAPTER 4 Educating Y; GenY.edu; The education game; The Millennials' 'special' approach to learning; Expect much, Gen Y?; Educating Y in the workplace |
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CHAPTER 5 Reading into YCHAPTER 6 Media Gen Y; From Babe to 'Bugger' ... then Britney to Bieber?; The media of Y; Upworthy; New Statesman; The Representation Project; Collective Shout; TEDx; Wikileaks; Anonymous; The media revolution; Another brick in the (pay) wall; Breaking (up with) news; Blogonauts; The celebritY; CHAPTER 7 Millennial Communications; The decline of handwriting; Talking Y; GrammaticallY; CHAPTER 8 Political Y; Educating the Y voter; Solution Y; CHAPTER 9 Engaging Y; CHAPTER 10 Y the Social Media Mania?; Social media + news; Social media + politics |
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Social media in emergenciesThe cyberbullY; Social media's effect on communication; The psychology of social media; Social media addiction; Working social media; Social media as a business strategy; CHAPTER 11 The Digital Umbilical Cord; CHAPTER 12 TechnologY; The downside of technology; Gen Y tech inventors; Tech-savvY; The new frontiers of tech; eCareers; Digital dependence; ParticipatorY culture; CHAPTER 13 EnvironmentallY; CHAPTER 14 GloballY; Who is Gen Y around the world?; Different experiences, but equally connected = similar values; How Australia differs from others |
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What is next for Gen Y?CHAPTER 15 Y Work?; Managing Generation Y; Progression; Coaching; Feedback and recognition; Freedom and flexibility; Balance; The whole picture; So what does this mean for employers?; CHAPTER 16 EntrepreneuriallY; CHAPTER 17 Y Redefine the Metrics of Success; CHAPTER 18 Start-Up Y; CHAPTER 19 The Anti-Plan Masters; Portfolio careers; Stepping out-the rise of the entrepreneur; Volunteer work; Targeting employers who support the anti-plan; Growth and learning; Flexibility; CHAPTER 20 Financial Matters (Not); Y's spending habits; The propertY market; Y the debt?; WealthY |
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Investing in the information ageCHAPTER 21 Leading Y; Building understanding; Adapting your leadership approach; Social intercourse; Explaining the 'Y'; CHAPTER 22 Social Consciousness; Innovative campaigns; Gen-erositY; Slacktivism; Working for a better world; CHAPTER 23 Current and Future Challenges; ABOUT THE EDITOR; ABOUT THE CONTRIBUTORS; INDEX; Advert |
| Summary |
The ultimate expose of the Misunderstood Millennials Understanding Y is a fresh and incisive book that offers a better understanding, appreciation and awareness of the Millennial generation. In this groundbreaking work, author Charlie Caruso has amassed a diverse array of papers, articles and journals from prominent individuals, noted entrepreneurs and bestselling authors who collectively explore how Gen Y thinks, interacts and works. Understanding Y gives insight into the generation and examines their motivations and passions. Understanding Y: #andYyoushould pr. |
| Subject |
Generation Y -- Australia.
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Generation Y -- Australia -- Attitudes.
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Intergenerational relations -- Australia.
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Génération Internet -- Australie. |
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Génération Internet -- Australie -- Attitudes. |
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Relations entre générations -- Australie. |
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Generation Y |
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Intergenerational relations |
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Australia |
| Added Author |
Caruso, Charlie, editor.
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| Other Form: |
Print version: Understanding Y. Milton, Queensland, [Australia] : Wiley, ©2014 xiii, 273 pages 9780730312215 |
| ISBN |
9780730313809 (e-book) |
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0730313808 (e-book) |
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9780730313816 |
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0730313816 |
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