Description |
ix, 171 pages : illustrations ; 24 cm |
Note |
"Best business book proposal of the year. Shortlisted for the Financial Times Bracken Bower Prize 2018 as Best business book of the year, Edoardo Maggini, serial entrepreneur and inventor." |
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Chiefly illustrations. |
Summary |
"What does a five-hundred-year-old political and military strategist have to do with the world of startups? Through a graphic-novel format as innovative as its content, The Art of Startups shows how the principles Machiavelli outlined in The Prince and The Art of War can be applied to the modern business world. Four accessible chapters explore how Machiavellian tactics can help small startups to compete with large companies, maximize innovation with limited resources, negotiate effectively - and lead with impact"-- Provided by publisher. |
Subject |
Machiavelli, Niccolò, 1469-1527. Arte della guerra.
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New business enterprises.
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Genre |
Graphic novels.
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Added Author |
Gebbia, Joe, author of foreword.
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Added Title |
Startups |
ISBN |
1785271687 (Hbk) |
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9781785271687 (Hbk) |
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