LEADER 00000cam 2200349 i 4500 003 OCoLC 005 20200923121947.0 008 190805t20202020enka 6 000 0 eng d 010 on1111235625 020 1785271687|q(Hbk) 020 9781785271687|q(Hbk) 035 (OCoLC)1111235625 040 YDX|beng|erda|cYDX|dCDX|dOCLCO|dOCLCF|dUtOrBLW 092 |fGN|a658.11|bMAG 100 1 Maggini, Edoardo,|eauthor. 245 14 The art of startups :|bhow to beat larger companies using Machiavelli's war strategies : a business graphic novel / |cEdoardo Maggini ; foreword by Joe Gebbia. 246 30 Startups 264 1 London, UK ;|aNew York, NY, USA :|bAnthem Press,|c2020. 264 4 |c©2020 300 ix, 171 pages :|billustrations ;|c24 cm 336 text|btxt|2rdacontent 337 unmediated|bn|2rdamedia 338 volume|bnc|2rdacarrier 500 "Best business book proposal of the year. Shortlisted for the Financial Times Bracken Bower Prize 2018 as Best business book of the year, Edoardo Maggini, serial entrepreneur and inventor." 500 Chiefly illustrations. 520 "What does a five-hundred-year-old political and military strategist have to do with the world of startups? Through a graphic-novel format as innovative as its content, The Art of Startups shows how the principles Machiavelli outlined in The Prince and The Art of War can be applied to the modern business world. Four accessible chapters explore how Machiavellian tactics can help small startups to compete with large companies, maximize innovation with limited resources, negotiate effectively - and lead with impact"--|cProvided by publisher. 600 10 Machiavelli, Niccolò,|d1469-1527.|tArte della guerra. 650 0 New business enterprises. 655 7 Graphic novels.|2lcgft 700 1 Gebbia, Joe,|eauthor of foreword.
|