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Author Maggini, Edoardo, author.

Title The art of startups : how to beat larger companies using Machiavelli's war strategies : a business graphic novel / Edoardo Maggini ; foreword by Joe Gebbia.

Publication Info. London, UK ; New York, NY, USA : Anthem Press, 2020.
©2020
Location Call No. Status
 95th Street Adult Nonfiction Graphic Novels-NEW  658.11 MAG    DUE 11-11-20
 Nichols Adult Nonfiction Graphic Novels-NEW  658.11 MAG    DUE 11-12-20
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Description ix, 171 pages : illustrations ; 24 cm
Note "Best business book proposal of the year. Shortlisted for the Financial Times Bracken Bower Prize 2018 as Best business book of the year, Edoardo Maggini, serial entrepreneur and inventor."
Chiefly illustrations.
Summary "What does a five-hundred-year-old political and military strategist have to do with the world of startups? Through a graphic-novel format as innovative as its content, The Art of Startups shows how the principles Machiavelli outlined in The Prince and The Art of War can be applied to the modern business world. Four accessible chapters explore how Machiavellian tactics can help small startups to compete with large companies, maximize innovation with limited resources, negotiate effectively - and lead with impact"-- Provided by publisher.
Subject Machiavelli, Niccolò, 1469-1527. Arte della guerra.
New business enterprises.
Genre Graphic novels.
Added Author Gebbia, Joe, author of foreword.
Added Title Startups
ISBN 1785271687 (Hbk)
9781785271687 (Hbk)
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