Title You've gotta have heart : achieving purpose beyond profit in the social sector / Cass Wheeler. [O'Reilly electronic resource]

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Description	1 online resource (viii, 232 pages)
Bibliography	Includes bibliographical references and index.
Contents	Acknowledgments; Introduction: Leading with Heart: A Purpose Beyond Profit; 1: A Mission Statement Is Not the Same as a Sense of Mission; 2: When Everyone Points North: Developing a Clear Decision-Making Framework and Business Model; 3: The Power of a Breakthrough Goal; 4: Break Out the Big Brass Brand; 5: Bold Moves and Best Practices; 6: Building the Best Staff; 7: Inspiring the Best Work: Managing Nonprofit Employees; 8: Recruiting and Guiding Volunteers and the Board of Directors; 9: Influencing Public Policy: Nonprofit Advocacy and Lobbying.
Summary	The CEO of one of America's most respected organizations shows nonprofits how to go from good to great.
Language	English.
Subject	American Heart Association.
	American Heart Association
	American Heart Association
	Nonprofit organizations -- Management.
	Nonprofit organizations.
	Organizational effectiveness.
	Organizations, Nonprofit
	Associations sans but lucratif -- Gestion.
	Associations sans but lucratif.
	Efficacité organisationnelle.
	nonprofit organizations.
	Nonprofit organizations
	Nonprofit organizations -- Management
	Organizational effectiveness
Other Form:	Print version: Wheeler, Cass. You've gotta have heart. New York : AMACOM, ©2009 9780814409909 0814409903 (DLC) 2008046191 (OCoLC)227033799
ISBN	9780814413777 (electronic bk.)
	0814413773 (electronic bk.)
	9780814409909 (cloth)
	0814409903 (cloth)
	9786612091155
	6612091150
	1282091158
	9781282091153

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