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099    eBook O’Reilly for Public Libraries 
100 1  Thomas, Andrew R. 
245 10 Soft landing :|bairline industry strategy, service, and 
       safety /|cAndrew R. Thomas.|h[O'Reilly electronic 
       resource] 
260    [New York] :|b[Apress],|c©2011. 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|bPDF|2rda 
504    Includes bibliographical references and index. 
505 0  pt. 1. The past -- pt. 2. The present -- pt. 3. The 
       future. 
520    Soft Landing: Airline Industry Strategy, Service, and 
       Safety covers the immediate past, present, and future of 
       the airline industry and its effects on consumers and the 
       economy. Aviation receives a disproportionate amount of 
       news coverage in the popular press--not to mention chatter
       at cocktail parties and workplaces around the world. And 
       why not? Aviation represents a sector of the U.S economy, 
       for example, exceeded in size only by the real estate, 
       healthcare, and automotive industries. Furthermore, 
       hundreds of millions of people fly each year, including 80
       million Americans. So we all have airline stories--
       experiencing a delay and losing a business deal, spending 
       a night or three in the airport, dealing with ornery 
       airline personnel, losing money on airline stocks, or 
       being involved in a near miss. (Or, as George Carlin more 
       accurately put it, a "near hit.") But things might be on 
       the upswing. Knocked to its knees by 9/11 and a decade of 
       falling revenue and rising losses, the industry's "flying 
       cheap" strategy and organizational efficiencies based 
       partly on outsourcing have appear to have helped 
       passengers and profitability return. As this book explains,
       we can look forward to better technology and 
       infrastructure, speedier--and easier--travel, more 
       effective and less invasive security measures, and more 
       jobs in the air and on the ground. Turbulence is always a 
       possibility. Rising fuel costs, economic uncertainty, and 
       future terror attacks could cause tumult once again. Plus,
       airline companies intend to charge us extra for everything
       from the weight of our own bodies to use of the bathroom. 
       But as the industry has discovered, we'll put up with that
       --and more--if we can make it to our destinations with 
       bags intact and a smaller dent in our wallets. Soft 
       Landing will: Sort out the promise and perils facing the 
       airlines Analyze and articulate the potential impact of 
       changes in the aviation industry on passengers, airports, 
       governments, the global economy, and the airlines 
       themselves Give airline passengers worldwide an idea of 
       what's ahead when it comes to airline service, security, 
       and technology. 
542    |fCopyright © Apress|g2011 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Aircraft industry|xHistory. 
650  0 Aircraft industry|xForecasting. 
650  0 Airlines|xManagement. 
650  0 Aeronautics, Commercial|xManagement. 
650  6 Industrie aéronautique|xHistoire. 
650  6 Industrie aéronautique|xPrévision. 
650  6 Compagnies de transport aérien|xGestion. 
650  6 Transports aériens|xGestion. 
650  7 Informatique.|2eclas 
650  7 Aeronautics, Commercial|xManagement|2fast 
650  7 Aircraft industry|2fast 
650  7 Aircraft industry|xForecasting|2fast 
650  7 Airlines|xManagement|2fast 
655  7 History|2fast 
773 0  |tSpringer eBooks 
776 08 |iPrinted edition:|z9781430236771 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9781430236771/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    Internet Archive|bINAR|nsoftlandingairli0000thom 
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938    Books 24x7|bB247|nbkb00043818 
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