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Author Ngai, Sianne, author.

Title Theory of the gimmick : aesthetic judgment and capitalist form [Hoopla electronic resource] / Sianne Ngai.

Edition Unabridged.
Publication Info. [United States] : Tantor Media, Inc., 2021.
Made available through hoopla
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Description 1 online resource (1 audio file (12hr., 51 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Cast Read by Nancy Wu.
Summary A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and as working too hard (a strained effort to get our attention). Focusing on this connection to work, Ngai draws a line from gimmicks to political economy. When we call something a gimmick, we are registering uncertainties about value bound to labor and time-misgivings that indicate broader anxieties about the measurement of wealth in capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; photographs by Torbjørn Rødland; the video art of Stan Douglas; the theoretical writings of Stanley Cavell and Theodor Adorno. Despite its status as cheap and compromised, the gimmick emerges as a surprisingly powerful tool in this formidable contribution to aesthetic theory.
System Details Mode of access: World Wide Web.
Subject Aesthetics, Modern -- 20th century.
Aesthetics, Modern -- 21st century.
Aesthetics, Modern -- Philosophy.
Hoaxes.
Influence (Literary, artistic, etc.)
Capitalism.
Added Author Wu, Nancy.
hoopla digital.
ISBN 9781666133233 (sound recording : hoopla Audio Book)
166613323X (sound recording : hoopla Audio Book)
Music No. MWT14269686
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