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Author Sawyer, Robert.

Title Kiss & sell : writing for advertising / Robert Sawyer.

Publication Info. Worthing : AVA, [2004]
©2005
Location Call No. Status
 95th Street Adult Nonfiction  659.132 SAW    AVAILABLE
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Description 192 pages : color illustrations ; 31 cm
Bibliography Includes bibliographical references (page 188) and index.
Contents What is copywriting? -- Elements of copy -- Writing copy -- Interactive channels -- Brochures and other long forms -- Names and naming.
Subject Advertising copy.
Advertising.
Advertising executives -- Interviews.
Local Subject COPYWRITING.
Added Title Writing for advertising
ISBN 2884790330 (pbk.)
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